Unit 7: Hospitality Sales Distribution System
CONTENTS: The Concept of Distribution, Channels of Distribution, Lodging Distribution Systems(The Need for Distribution in Lodging, Reservation Systems in Lodging, The Future ofReservations, Lodging Channels of Distribution), Distribution in Foodservice(Franchising in Foodservice, Intensive Distribution: Intercept Marketing, Intermediaries) Introduction to Distribution In the marketing mix, “place” refers to the distribution strategy a company uses to make […]
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