Contents:
Meaning of buying behavior,
Model of consumer behavior: Stimulus-Response Model (1967),
Sheth-Family decision making model (1967), Engel Kollat Blackwell Model (1968).
Consumer buying process,
Factors influencing consumer behavior
Business buyer behavior: business buyer decision process,
Factors influencing business buyer behavior
This study notes is prepared by Mr.Prakash Chand Thakury (Student from Sudur Pachimanchal College, Dhangadi, Nepal). “Thank you for your important contribution, We value you and your immense efforts”.
