Contents:
Selecting market and establishing a position,
preparing for growth,
reasons for growth,
challenges of growth,
internal and external growth expansion,
franchising for growth,
establishing a franchising system in hotel industry,
ethical issues in chain hotel business,
steps in purchasing a franchise,
legal aspects of the franchise relationship
This study notes is prepared by Mr.Prakash Chand Thakury (Student from Sudur Pachimanchal College, Dhangadi, Nepal). “Thank you for your important contribution, We value you and your immense efforts”.
