Contents:
Meaning of marketing environment;
Micro environment: The company, suppliers, competitors,
marketing intermediaries, publics, customers.
Macro environment: demographic, economic, natural, technological, political, social, cultural environment;
Responding to the marketing environment: Reactive and proactive marketing.
Marketing environment in Nepal.
This study notes is prepared by Mr.Prakash Chand Thakury (Student from Sudur Pachimanchal College, Dhangadi, Nepal). “Thank you for your important contribution, We value you and your immense efforts”.
