Contents:
Meaning of marketing.
Core concepts of marketing.
Marketing process.
Marketing management orientation – production, product, selling, marketing, and societal marketing concepts.
Meaning and components of the marketing mix.
This study notes is prepared by Mr.Prakash Chand Thakury (Student from Sudur Pachimanchal College, Dhangadi, Nepal). “Thank you for your important contribution, We value you and your immense efforts”.
