Contents:
Concept of marketing information system.
Concept of data and information and its importance.
Components of the marketing information system: Internal record system, marketing intelligence, decision support system and marketing research.
Marketing research process and areas of marketing research
This study notes is prepared by Mr.Prakash Chand Thakury (Student from Sudur Pachimanchal College, Dhangadi, Nepal). “Thank you for your important contribution, We value you and your immense efforts”.
