BhmAims

Unit 3: Digital Marketing Strategies for Hotels

Search engine optimization (SEO) for hotels, Pay-per-click (PPC) advertising and its applications, Social media marketing and content creation for hotels, Email marketing campaigns and guest engagement. This study notes is prepared by Mr.Prakash Chand Thakury (Student from Sudur Pachimanchal College, Dhangadi, Nepal). “Thank you for your important contribution, We value you and your immense efforts”.

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Unit 2: Online Booking and Reservation Systems

Contents:Types of online booking systems: direct booking vs. third-party platforms,Components of an effective online booking system, Integrating reservation systems with hotel operations and front desk. This study notes is prepared by Mr.Prakash Chand Thakury (Student from Sudur Pachimanchal College, Dhangadi, Nepal). “Thank you for your important contribution, We value you and your immense efforts”.

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Unit 1: Introduction to E-commerce in Hotel Management

Contents:Understanding e-commerce and its relevance in the hotel industry, Historical overview of e-commerce in hospitality, Key benefits and challenges of implementing e-commerce in hotels. This study notes is prepared by Mr.Prakash Chand Thakury (Student from Sudur Pachimanchal College, Dhangadi, Nepal). “Thank you for your important contribution, We value you and your immense efforts”.

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Unit 5: Organizational Change and Development

Past Board Questions Concept of Organizational Change Simple Definition : Organizational change is the process of modifying structure, technology, or behavior of an organization to improve effectiveness and adapt to environmental changes. Definition : Organizational change refers to the planned or unplanned process of modifying or transforming an organization’s structure, cultures, technology, processes, or people

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Unit 4: Organizational Conflict and Stress

Past Board Questions Concept of Conflict Conflict is a common phenomenon in organizations. It occurs when two or more individuals, groups, or departments have differences in opinions, interests, goals, values, or needs and oppose each other. Conflict is a genetic term starting from misunderstanding to irritation, structure break-down and non-cooperation. Definition : Conflict is a

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Unit 3: Personality

Important Past Board Questions Concept of Personality Personality refers to the overall combination of psychological traits, attitudes, emotions, and behavior patterns that make an individual unique. It explains how a person usually thinks, feels, and acts in different situations. Personality is shaped by both internal factors (like heredity and mental makeup) and external factors (like

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Unit 2: Perception and Learning

Important Past Board Questions Concept of Perception Perception is the process by which individuals select, organize, and interpret sensory stimuli received from their environment to form meaningful information. It is the way people obtain knowledge about external objects and events through their senses. In simple terms, perception is more than just receiving sensory inputs; it

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Unit 1: Introduction

Past Board Questions Concept and Importance of Organizational Behavior (OB) Organizations are made up of people working together to achieve common goals. The success of any organization depends not only on technology or finance but also on how people behave at work. Organizational Behavior (OB) helps managers understand employee behavior and improve organizational performance. In

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Unit 5: Growth in Entrepreneurship Business Notes

Contents:Selecting market and establishing a position, preparing for growth, reasons for growth, challenges of growth, internal and external growth expansion, franchising for growth,establishing a franchising system in hotel industry, ethical issues in chain hotel business,steps in purchasing a franchise, legal aspects of the franchise relationship This study notes is prepared by Mr.Prakash Chand Thakury (Student

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Unit 4: Outcome: Development of complete business plan Intellectual Property

Contents:Concept, importance, types of intellectual property: patent and its types, trademarks and its types, copy right and trade secrets and its protection methods, process of getting different types of intellectual property in Nepal, intellectual property audit and its process. This study notes is prepared by Mr.Prakash Chand Thakury (Student from Sudur Pachimanchal College, Dhangadi, Nepal).

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