BhmAims

Contents:Concept of price and pricing. Factors affecting pricing decisions: Internal and external price factors. Pricing approaches-cost-based, value-based and competition- based approaches. New product pricing decisions. Initiating and responding to price changes. Penetration pricing, premium pricing, bundling pricing, seasonal pricing, dynamic pricing etc.

Contents:Concept and levels of the product. Product classifications and marketing considerations. Product life cycle stages: features and strategies. New product development process. Branding strategies – branding objectives, types of brands. Product line and mix strategies. Service product strategies

Contents:Concept and objectives of promotion. Promotion mix components. Factors affecting determination of promotion mix. Advertising: Nature and objectives. Nature and process of personal selling.Nature and objectives of sales promotions. Sales promotion tools and techniques. Nature and tools of public relations. Concept and methods of direct marketing. Promotion practices in Nepal.

Contents:Concept and objectives of distribution, channel designs for consumer and industrial products.Channel selection factors. Concept and components of marketing logistics: transportation,warehousing, inventory management, order processing, and customer services decisions.Hospitality distribution channel, value delivery network, Role of specialist in distribution.Emerging distribution channel in hospitality industry.