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Contents:Concept, process, requirements of market segmentation. Bases for segmenting consumer andorganizational markets. Segment evaluation and selection of target markets. Concept and types of positioning; product positioning process
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Contents:Meaning of buying behavior, Model of consumer behavior: Stimulus-Response Model (1967),Sheth-Family decision making model (1967), Engel Kollat Blackwell Model (1968).Consumer buying process, Factors influencing consumer behaviorBusiness buyer behavior: business buyer decision process, Factors influencing business buyer behavior This study notes is prepared by Mr.Prakash Chand Thakury (Student from Sudur Pachimanchal College, Dhangadi, Nepal). “Thank you
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Contents:Concept of marketing information system. Concept of data and information and its importance.Components of the marketing information system: Internal record system, marketing intelligence, decision support system and marketing research. Marketing research process and areas of marketing research This study notes is prepared by Mr.Prakash Chand Thakury (Student from Sudur Pachimanchal College, Dhangadi, Nepal). “Thank you
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Contents:Meaning of marketing environment; Micro environment: The company, suppliers, competitors,marketing intermediaries, publics, customers. Macro environment: demographic, economic, natural, technological, political, social, cultural environment; Responding to the marketing environment: Reactive and proactive marketing. Marketing environment in Nepal. This study notes is prepared by Mr.Prakash Chand Thakury (Student from Sudur Pachimanchal College, Dhangadi, Nepal). “Thank you for
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Contents: Meaning of marketing. Core concepts of marketing. Marketing process. Marketing management orientation – production, product, selling, marketing, and societal marketing concepts. Meaning and components of the marketing mix. This study notes is prepared by Mr.Prakash Chand Thakury (Student from Sudur Pachimanchal College, Dhangadi, Nepal). “Thank you for your important contribution, We value you and
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Contents: Meaning, definition and nature of law, sources of law, kinds of law, national and international law, public and private law , civil and criminal law, substantive and procedural law Past Board Questions Introduction Law is one of the most important systems that organizes and regulates human society. Wherever people live together—whether in a family,
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History, Traditional beverage in Nepal: Thon, Aaila, Tongba, Rules and regulationsabout alcoholic beverage in Nepal Short Important Questions Long Important Questions History of Alcohol in Nepal The history of alcoholic beverages in Nepal is closely intertwined (जोडिएको) with the country’s social, cultural, religious, and economic development. Unlike many societies where alcohol is consumed mainly for
Unit 11: Alcoholic Beverage in Nepal Notes – Bar and Beverage Service Read More »
Introduction, Cocktail and Mocktail, Measuring, Mixing methods, Cocktails:Component, Principle of making cocktail, Popular cocktails and mocktailrecipes. Short Important Questions Long Important Questions Introduction Mixology is the art and science of mixing drinks, especially cocktails. It is a more advanced and refined form of bartending that focuses on understanding flavors, ingredients, and techniques. The word mixology
Unit 10: Mixology and Cocktails Notes – Bar and Beverage Service – BHM Read More »
Introduction, Types, Planning process, Preliminary consideration, Parts of thebar, Bar equipment, Bar furniture, Bar design and Layout designing, Bar tasks,Blood alcohol concertation (BAC), Responsible alcohol service (RAS). Short Important Questions Long Important Questions Introduction of Bar The word bar originally referred to the counter or barrier that separated guests from the area where beverages were
Unit 9: Bar and its Setup Notes – Bar and Beverage Service – BHM Read More »
Short Important Questions Long Important Questions Introduction A liqueur is a sweetened and flavoured alcoholic beverage made from a base spirit such as neutral spirit or grain spirit. It is flavoured using fruits, herbs, spices, flowers, seeds, nuts, plants, or cream and may be coloured or colourless. The word liqueur comes from cordials, which were
Unit 8: Liqueurs Notes – Bar and Beverage Service – BHM Read More »